Business, especially online, is becoming more competitive by the day and everybody seams to be adopting same or similar strategy with little or no different result.
Nonetheless, the tips below could be the turning key you need to outsmart your competitors and get better results than they without them being able to copy you because they can’t exactly be like you!
Know Your Product or Service Well Enough
How can you engage in service or launch product you have little or no knowledge? It will amaze you to know that this is the case with most people, they only know so and so product service is creating waves in the market and with little or no knowledge they venture into it.
If you want to outsmart your competitors then you must have adequate knowledge and information about your product or service well above the average person in your field. Not only this, you must be committed to a continuous research and learning on how to improve your service or product well ahead of your competitors. This will availed you valuable information on how to meet the needs of the customers better than your competitors. If done properly you will always discover one fact that would shoot you above your competitors.
Work From Your Strength
Adequate knowledge of your product or service will reveal and brush up your competitive advantage. This is the strength you have above your competitor and is what you must work from. This coupled with you personal capability and ability in respect of your field would give you the edge above your competitors.
Let’s assume you are into the business of reviewing business papers and journals for busy business executives. And because of your mastery of English language and grammar, and probably your level of assimilation, you could provide the report in lesser pages without sacrificing facts and quality better than any of your competitors. May you have a unique way of providing this report in audio format so that the customer could listen to it any time while still doing something else. Then this is your strength that you must take advantage of over your competitors to outsmart them.
Be Creative And Trust Your Intuition
“If you do what others are doing, you will get results others are getting”
To outsmart your competitors, you must dig into your subconscious for uncommon and undiluted ideas; take all advice in good faith but run it side by side with what your inner voice is telling you about the issue/situation. If there is discrepancy then follow your intuition because often time it would turn out to be the best idea.
Granted, your intuition could be wrong some times but that usually happens where you have not developed it to a level of accuracy. It thrives on constant use. Your subconscious has the potential to set you apart from the crowd and shows you better ways of getting things done.
Whenever you face a difficult issue/situation, first search your knowledge base for any related experience on the issue/situation and note any possible solutions you generate in the process. Similarly, pass the information about the issue/situation to your subconscious to generate various ideas on it. However, you must ensure that your past experience or judgement does not come in at this time. Thereafter, identify and arrange ideas generate in term of their priorities and when this is done, you now have different solutions to the issue/situation at hand, evaluate them and choose the best solution. If you actually take pains to follow this process, then you will have creatively solved the problem and outsmarted your competitions.
...to be continued in the next post
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