How To Outsmart Your Competitors II

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Your Main Goal should Be To Create Value

Expectedly, most of your competitors are out primarily to make money and you are probably are at this moment. After all there several bills to be paid and family to take care of. Fine. But could you please suspend that interest now and figure out how to really create value for your customers? If you do and place the interest of the customers above yours and primarily create value for them then you, you will be right on your way to outsmart your competitors and make money. Remember, people pay only for what they value.
You cannot effectively focus on two things at the same time, hence you must concentrate on rendering valuable services to the customer and the beauty of this approach is that you will be having customers that are guaranteed to patronize you for life. This is why it is a lot easier to keep existing customers than finding new ones. And you can only keep existing customers when you render selfless and quality services.

Know The Exact Needs Of Your Customers
How can you possible render quality and selfless services or product to customers when you do not what exactly their needs are? It is your responsibility to find out what these needs are and strive to deliver them beyond their expectations, far beyond what your competitors could possibly offer.
What if you don’t know? Then ask them! It is as simple as that. Set up an effective feed back system or ask them on one to one of several ways you could improve your services to them and you will be amazed by responses.

Handle Their Complaints Promptly
Feed back could come in form of complaints and you must ensure you attend to this promptly and leave the customers fully satisfied. Most of your competitors are probably finding this difficult to do, because it means sometimes going out of your usual way to just satisfy the customer. But always remember that once satisfied customer is a lifetime customer and would probably bring new customers to you who might not have patronized you in the first place.